Power Digital Marketing Case Study A case study from Power Digital Marketing shows that they have automated their design-to-development process since the start of 2018 and found it to be fruitful. They used Asana for managing tasks and organized their workflow through it. Its features like subtasks and project boards, which they did not use beforehand, have streamlined their development process. They also conducted a search for a familiar design platform or a single design system where both designers and developers could access current data. They tried using Sketch, Photoshop, and InVision for integrating designs, but this approach did not work out for them to get things properly labeled and in one place. Eventually, they switched to Adobe XD, which became their go-to design platform. Adobe XD provides the option to publish design specs from a design file, so that developers can consult those specs when implementing designs. They have also used Zeplin for their “handoffs” and for design specifications. Zeplin generates the required CSS for the design specs of Adobe XD. Adobe supports a direct integration between Zeplin and XD, which dramatically reduces the necessary coding time for all websites. Interactive prototypes have also done wonders for their team, as prototypes show the overall navigation for each product and make it easier for developers as they begin implementing and mapping the product. Marvel and InVision have done wonders in converting mockups to live prototypes. All of these improvements made their release cycles more efficient than before. Although specific requirements vary from project to project, technological alignment and streamlined management are all you need to get a product to market faster. This is how intelligent design-to-development automation can get teams into the market 4x faster. 39