Other Tech Knowledge that Non-Technical Founders Should Understand Though you don’t need coding knowledge to run a technology startup, you still need to be aware of basic, non-DevOps tech jargon and language to understand what’s going on. Here’s a more general list of IT and software terminology every non- technical founder should know: The Cloud – The cloud is a set of multiple servers linked to the web that are used to store information and data. Cloud computing offers the ability to access and use data on any internet-ready device, anytime or anywhere. Database – You can use a database to store all your app’s information. A SQL database functions as a sequence of columns and rows, much like Excel files. Each database table is like a single Excel sheet. On the other hand, a NoSQL database like MongoDB can be compared to a Word file. This database type is more challenging to manage. Servers – Servers are linked to the web and serve data or files. Whenever you visit a website, you request files from an internet server. Cloud applications like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud have made it easier and cheaper to set up servers remotely. Previously, IT professionals had to physically set up and install servers in data centers. 29